Avalible for work

About

Hi, there!

I’m Zihan, a strategic thinker and UX design enthusiast dedicated to crafting impactful solutions. I combine creativity with a data-driven approach to develop user-centric strategies that drive measurable results.

With expertise in UI/UX design, brand strategy, and innovation, I thrive on solving complex challenges through meaningful storytelling and cross-functional collaboration. My passion lies in delivering seamless user experiences and spearheading global projects that shape the future of design.

My Experience

Co-founder; Brand Strategist; Brand Designer

Ningbo 🇨🇳

|

April 2022 - Present

  • Developed branding strategies for SMEs, increasing 30% market visibility .

  • Implemented cross-cultural insights to build scalable brand frameworks.

  • Led multi-disciplinary teams from ideation to execution, ensuring project success.

Co-founder; Brand Strategist; Brand Designer

Ningbo 🇨🇳

|

April 2022 - Present

  • Developed branding strategies for SMEs, increasing 30% market visibility .

  • Implemented cross-cultural insights to build scalable brand frameworks.

  • Led multi-disciplinary teams from ideation to execution, ensuring project success.

Key Account Experience Intern

Shanghai 🇨🇳

|

April 2024 - July 2024

  • Enhanced client satisfaction by 15% through strategic service improvements.

  • Designed data-driven strategies to optimize key account engagement.

  • Collaborated with cross-functional teams to streamline customer systems.

Key Account Experience Intern

Shanghai 🇨🇳

|

April 2024 - July 2024

  • Enhanced client satisfaction by 15% through strategic service improvements.

  • Designed data-driven strategies to optimize key account engagement.

  • Collaborated with cross-functional teams to streamline customer systems.

Brand Visual Director

Wenzhou 🇨🇳

|

Jan 2023 - Jul 2023

  • Led the end-to-end design of brand image projects, successfully launching visual campaigns that increased engagement by 25%.

  • Established a comprehensive brand visual guideline, standardizing design principles across departments.

  • Partnered with product and marketing teams to ensure cohesive branding across all digital and physical touchpoints.

Brand Visual Director

Wenzhou 🇨🇳

|

Jan 2023 - Jul 2023

  • Directed brand image projects, achieving a 25% boost in campaign engagement.

  • Standardized design guidelines across teams for consistent branding.

  • Partnered with marketing teams to align brand strategy across all platforms.

Brand Visual Director

Wenzhou 🇨🇳

|

Jan 2023 - Jul 2023

  • Directed brand image projects, achieving a 25% boost in campaign engagement.

  • Standardized design guidelines across teams for consistent branding.

  • Partnered with marketing teams to align brand strategy across all platforms.

My Education

Design Management, Master of Business Innovation

Georgia 🇺🇸

|

2024 - 2026 Projected

  • Key Areas: Innovation leadership, UX management, product development, design strategy, and experience design.

  • Focus: Driving strategic innovation through cross-disciplinary design and data-driven decision-making.

Design Management, Master of Business Innovation

Georgia 🇺🇸

|

2024 - 2026 Projected

  • Key Areas: Innovation leadership, UX management, product development, design strategy, and experience design.

  • Focus: Driving strategic innovation through cross-disciplinary design and data-driven decision-making.

Brand Communication & Management, Bachelor of Art

Hamburg 🇩🇪

|

2020 - 2024

  • Key Areas: Brand strategy, emotional communication, international market analysis, and consumer understanding.

  • Focus: Building global brand narratives and crafting impactful communication strategies.

Brand Communication & Management, Bachelor of Art

Hamburg 🇩🇪

|

2020 - 2024

  • Key Areas: Brand strategy, emotional communication, international market analysis, and consumer understanding.

  • Focus: Building global brand narratives and crafting impactful communication strategies.

My Certification

User Experience (UX) Design

November 2024

User Experience (UX) Design

November 2024

Design Research & Insight Translation

Lextant x SCAD

November 2024

Design Research & Insight Translation

Lextant x SCAD

November 2024

Excel 2016 
Essential Training

October 2024

Excel 2016 
Essential Training

October 2024

Professional Working Capability in English

December 2023

Professional Working Capability in English

December 2023