Avalible for work
Hi, there!
I am Zihan (friends also call me as Henry!),
I am a brand strategist and UX designer, dedicated to creating socially impactful solutions.
{Creativity}+{data-driven} is my methodology, achieving development of user-centered strategies to drive measurable results (I am an typical ENTJ btw).
Fun Fact:
I am also a photographer (Photos has been adopted by German media) + Chinese social media blogger + iOS App independent developer + AI tech Geek - Proficient in using mostly all AI tools.
My Experience
Co-founder; Brand Strategist; Brand Designer
Ningbo 🇨🇳
|
April 2022 - Present
Developed branding strategies for SMEs, increasing 30% market visibility .
Implemented cross-cultural insights to build scalable brand frameworks.
Led multi-disciplinary teams from ideation to execution, ensuring project success.
Co-founder; Brand Strategist; Brand Designer
Ningbo 🇨🇳
|
April 2022 - Present
Developed branding strategies for SMEs, increasing 30% market visibility .
Implemented cross-cultural insights to build scalable brand frameworks.
Led multi-disciplinary teams from ideation to execution, ensuring project success.
Key Account Experience Intern
Shanghai 🇨🇳
|
April 2024 - July 2024
Enhanced client satisfaction by 15% through strategic service improvements.
Designed data-driven strategies to optimize key account engagement.
Collaborated with cross-functional teams to streamline customer systems.
Key Account Experience Intern
Shanghai 🇨🇳
|
April 2024 - July 2024
Enhanced client satisfaction by 15% through strategic service improvements.
Designed data-driven strategies to optimize key account engagement.
Collaborated with cross-functional teams to streamline customer systems.
Brand Visual Director
Wenzhou 🇨🇳
|
Jan 2023 - Jul 2023
Led the end-to-end design of brand image projects, successfully launching visual campaigns that increased engagement by 25%.
Established a comprehensive brand visual guideline, standardizing design principles across departments.
Partnered with product and marketing teams to ensure cohesive branding across all digital and physical touchpoints.
Brand Visual Director
Wenzhou 🇨🇳
|
Jan 2023 - Jul 2023
Directed brand image projects, achieving a 25% boost in campaign engagement.
Standardized design guidelines across teams for consistent branding.
Partnered with marketing teams to align brand strategy across all platforms.
Brand Visual Director
Wenzhou 🇨🇳
|
Jan 2023 - Jul 2023
Directed brand image projects, achieving a 25% boost in campaign engagement.
Standardized design guidelines across teams for consistent branding.
Partnered with marketing teams to align brand strategy across all platforms.
My Education
Design Management, Master of Business Innovation
Georgia 🇺🇸
|
2024 - 2026 Projected
Key Areas: Innovation leadership, UX management, product development, design strategy, and experience design.
Focus: Driving strategic innovation through cross-disciplinary design and data-driven decision-making.
Design Management, Master of Business Innovation
Georgia 🇺🇸
|
2024 - 2026 Projected
Key Areas: Innovation leadership, UX management, product development, design strategy, and experience design.
Focus: Driving strategic innovation through cross-disciplinary design and data-driven decision-making.
Brand Communication & Management, Bachelor of Art
Hamburg 🇩🇪
|
2020 - 2024
Key Areas: Brand strategy, emotional communication, international market analysis, and consumer understanding.
Focus: Building global brand narratives and crafting impactful communication strategies.
Brand Communication & Management, Bachelor of Art
Hamburg 🇩🇪
|
2020 - 2024
Key Areas: Brand strategy, emotional communication, international market analysis, and consumer understanding.
Focus: Building global brand narratives and crafting impactful communication strategies.
My Certification
User Experience (UX) Design
November 2024
User Experience (UX) Design
November 2024
Design Research & Insight Translation
Lextant x SCAD
November 2024
Design Research & Insight Translation
Lextant x SCAD
November 2024
Excel 2016 Essential Training
October 2024
Excel 2016 Essential Training
October 2024
Professional Working Capability in English
December 2023
Professional Working Capability in English
December 2023